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Your go-to source for fresh research, industry trends, and actionable insights. Stay ahead with our expert analysis and data-driven reports.

Data Privacy
Data Security
How to protect customer data?
29 Apr, 2018

A relevant issue for organisations in 2018 will likely be remembered as a big moment in the world of customer privacy and data protection.

How to protect customer data?
Qualitative AI
Product Update
Elevate your qualitative understanding with HumanListening’s Emotional Analytics
27 May, 2025

Introducing Emotional Insights - the newest addition to HumanListening's qualitative text analytics toolkit

Elevate your qualitative understanding with HumanListening’s Emotional Analytics
Qualitative AI
Text Analytics
Introducing Impact Maps: Going from what to why
7 May, 2025

Go beyond descriptive insights and understand cause & effect with Impact Maps. This new tool transforms your open-ended data into an interactive visualization - all in a matter of seconds!

Introducing Impact Maps: Going from what to why
Qualitative AI
AI for Good
Unlocking deeper insights through Conversational AI in social research
21 Apr, 2025

We set out to understand whether Conversational AI can unlock richer, more emotionally engaged data in social research The answer, backed by a purpose-designed experiment with 3,800 Australians, is a resounding yes.

Unlocking deeper insights through Conversational AI in social research
AI For Good
Qualitative AI
Transforming trauma and passion into positive change: How our Conversational AI harnesses AI for good
14 Oct, 2024

The following blog is based on a paper presented at ESOMAR Congress in September 2024 alongside Louise McKenna-Mayes and Toni Ward, of TONIBOBANDLOU.

Transforming trauma and passion into positive change: How our Conversational AI harnesses AI for good
Qualitative AI
Data Analytics
How insights platforms help ResearchOps accelerate value
13 Aug, 2021

ResearchOps is emerging in response to the generic problem of scaling business capability. But, conducting research at scale is extremely difficult.

How insights platforms help ResearchOps accelerate value
Qualitative AI
Quantitative Insights
Why it's time to say goodbye to traditional surveys and embrace advanced feedback methods
2 Mar, 2023

Traditional surveys fall short—slow, biased, and lacking depth. Discover how Conversational AI revolutionizes feedback collection with real-time insights, natural language processing, and sentiment analysis. Boost engagement, capture richer data, and transform your CX strategy. Watch our webinar replay to learn more

Why it's time to say goodbye to traditional surveys and embrace advanced feedback methods
Product Update
Qualitative AI
How AI Is reshaping market research: disruption, automation & the future of insights
13 Aug, 2025

Explore how AI, automation, and synthetic data are transforming market research. Discover key trends, tools, and the future of the insights industry.

How AI Is reshaping market research: disruption, automation & the future of insights
Product Update
Qualitative AI
Transcript analysis in minutes: Qual made easy
28 May, 2025

Introducing HumanListening’s new AI-powered transcript analysis feature. This major update brings fully integrated transcript processing into the platform - saving time, improving consistency, and removing the subjectivity from traditional qual analysis. Whether you're running interviews, focus groups, or anything in between, get from raw text to real insights faster than ever.

Transcript analysis in minutes: Qual made easy
Quantitative Insights
Qualitative AI
The battle of Qual vs Quant - Introducing Qualantative [webinar]
21 May, 2025

The research industry is evolving - and fast. In this blog, we introduce Qualantative, a new approach that combines the depth of qualitative insight with the scale and speed of quantitative methods. Based on highlights from our recent webinar, we explore how researchers are meeting rising expectations for faster delivery, measurable outcomes, and richer human stories.

The battle of Qual vs Quant - Introducing Qualantative [webinar]
Qualitative AI
Text Analytics
Introducing AI-powered Text Analytics: Fast, relevant, powerful insights in seconds
21 Aug, 2024

Conversational AI has rapidly evolved in recent years, transforming the way humans interact with technology. In this blog post, we’ll delve into the exciting developments and possibilities of unleashing the power of human emotion in Conversational AI.

Introducing AI-powered Text Analytics: Fast, relevant, powerful insights in seconds
Qualitative AI
Employee Experience
Psychosocial Safety: The state of the Australian workplace 2024 [webinar]
9 Jul, 2024

Our co-founder and partner, Garreth Chandler, along with Nick Lee and James Stack discuss Psychosocial Safety and the state of the Australian Workplace.

Psychosocial Safety: The state of the Australian workplace 2024 [webinar]
Qualitative AI
Employee Experience
Psychosocial Hazards at work: Australian benchmarks 2024 [report]
11 Jun, 2024

Explore the latest research on psychosocial hazards in the workplace, uncovering key findings and practical steps for organisations to address employee psychosocial hazards effectively.

Psychosocial Hazards at work: Australian benchmarks 2024 [report]
Qualitative AI
Text Analytics
Cracking the code: How conversational AI interprets human sentiment
10 Aug, 2023

Discover how sentiment analysis is transforming Conversational AI! Learn how AI systems can recognize, interpret, and respond to human emotions, creating more engaging, empathetic interactions. Explore the latest research, applications, and innovations shaping the future of AI-driven

Cracking the code: How conversational AI interprets human sentiment
Customer Experience
Qualitative AI
How Conversational AI can improve the Customer Experience
17 May, 2022

The role of the CX professional has never been more critical, and yet many organisations are not maximising their investment in CX. Leverage new technologies in order to generate ROI on CX programs and initiatives.

How Conversational AI can improve the Customer Experience
Customer Experience
Qualitative AI
Consumer Insights predictions for 2022
17 Jan, 2022

2021 saw increases in online qualitative & engagement with customers at mass scale. In 2022, Evolved CEO, Garreth Chandler, foresees an increase in the use of AI from a customer perspective and in the research process.

Consumer Insights predictions for 2022
Qualitative AI
Quantitative Insights
Why should CEOs care about Conversational AI?
4 Nov, 2021

Our co-founder and CEO, Garreth Chandler, was recently featured in Andrew Bull’s business podcast Interstellar Business Show. In the episode Garreth gives practical tips to…

Why should CEOs care about Conversational AI?
Qualitative AI
Retained IP in a future AI world – what it is and why it matters
4 Aug, 2021

Note: This article first appeared in ESOMAR’s Research World publication. The net present value of market research investment is silently, and profoundly, changing. The Status…

Retained IP in a future AI world – what it is and why it matters
Quantitative Insights
The future of human insights
28 Jul, 2021

There is only one purpose of a business: to create a customer” – Peter Drucker Market Research It’s obviously a moving target but the latest…

The future of human insights
Data Security
What it means to be ISO27001 Certified
28 Jun, 2021

Our journey to become an ISO27001 Information Security Management certified organisation started back in 2014, which was when our (at the time) small business was…

What it means to be ISO27001 Certified
Customer Experience
Qualitative AI
Do Super funds have a case of "Keeping up with the Joneses''?
15 Jun, 2021

When we consider the adoption of technology, we typically categorise people, or companies, as: Fast Followers Within each of the above cohorts, there’s a subgroup…

Do Super funds have a case of "Keeping up with the Joneses''?
Qualitative AI
Text Analytics
Meaningful engagement – what is it and why does it matter?
3 Jun, 2021

Meaningful engagement means giving people a voice and providing organisations with a window into the hearts and minds of their employees, customers and prospective customers.  Meaningful engagement has become our mantra and it is powered by EVE and Conversational AI. 

Meaningful engagement – what is it and why does it matter?
Customer Experience
Qualitative AI
3 ways to achieve impact from your Customer Experience (CX)
20 May, 2021

As I have discussed previously, the experience of a service or product is the basis on which judgements are made about future purchase. Positive customer…

3 ways to achieve impact from your Customer Experience (CX)
AI For Good
Customer Experience
Digging deep - Customer Experience and NDIS
6 May, 2021

The rollout of the NDIS scheme was completed for all locations across Australia in 2020. As the scheme becomes embedded and participants gain more experience,…

Digging deep - Customer Experience and NDIS
Data Analytics
Data science as a creative art
28 Apr, 2021

Some years ago, when the Earth was new, I did some work with a global data provider that wanted to look at how their clients…

Data science as a creative art
Employee Experience
Qualitative AI
How Conversational AI delivers 275% more feedback from customers & employees
21 Apr, 2021

When we created Conversational AI, it was because, as a team, we felt that the basic format of a survey has serious limitations. The survey ‘container’ at worst, puts constraints on people’s…

How Conversational AI delivers 275% more feedback from customers & employees
Data Analytics
Qualitative AI
IaaS – Insights as a service
9 Apr, 2021

Having spent a few decades in the Human Centered Design / Research Consulting / Design Thinking realm, I have become a bit of an advocate…

IaaS – Insights as a service
Customer Experience
Qualitative AI
Brand as bot
26 Mar, 2021

Consumer Brand Relationships A true relationship between a consumer and a brand forms from the alignment of values, expressed in a promise, resulting in desire, and manifested in purchase. We measure brand relationships in various ways. So far, so…

Brand as bot
Customer Experience
Quantitative Insights
Superannuation – head vs heart
23 Nov, 2020

A pervasive measure in the Superannuation industry is the Net Promoter Score (NPS). For this reason, The Evolved Group started tracking NPS across a national sample…

Superannuation – head vs heart
Qualitative AI
Data Analytics
Facing 2030: The future of Market Research
27 Oct, 2020

A great deal has changed in the research indutry over the past decade. So what's on the horizon for the world of market research in the next ten years? See my predictions below.

Facing 2030: The future of Market Research
Customer Experience
Employee Experience
Introducing 'Action Connect' : Taking effective action on feedback
17 Sep, 2020

Taking action in response to feedback is critical to protect the ongoing viability of your feedback program, as well as to foster ongoing engagement between your organisation and its employees or customers.

Introducing 'Action Connect' : Taking effective action on feedback
Quantitative Insights
Events
Our CEO, Garreth Chandler, to speak at AMSRS 2020 National Conference - “Facing 2030”
4 Aug, 2020

We're super excited for our Founder and CEO, Garreth Chandler, to speak at the AMSRS 2020 National Conference tomorrow, August 5th, at 12pm.

Our CEO, Garreth Chandler, to speak at AMSRS 2020 National Conference - “Facing 2030”
Customer Experience
Enhancing your customer experience strategy
6 Jul, 2020

Customer experience strategies are constantly evolving as COVID-19 changes the way we do business. Let’s examine what strategies can be implemented to prosper in a post-pandemic world.

Enhancing your customer experience strategy
Qualitative AI
Customer Experience
You cannot have a relationship with a survey
19 Jun, 2020

Say goodbye to outdated employee surveys! Discover how AI-powered workplace avatars foster real conversations, build trust, and provide deeper insights into employee engagement. Learn how these digital companions enhance workplace culture while reinforcing company values.

You cannot have a relationship with a survey
Employee Experience
Rapidly changing work environments demand dynamic systems
26 Mar, 2020

The world has changed in the face of the COVID19 pandemic and employees are quickly adapting to the new normal, working remotely.

Rapidly changing work environments demand dynamic systems
Employee Experience
Communities
Are your online feedback channels accessible to everyone? Here are 7 things to check.
22 Jan, 2020

A common tip for survey development is to make sure questions are written plain and simply at a 4th-grade reading level.

Are your online feedback channels accessible to everyone? Here are 7 things to check.
Customer Experience
Data Privacy
That’s your data, by the way
24 Sep, 2019

Do you know how your personal data is being managed by organisations? In this post we explore the balancing security, privacy and consent for data use.

That’s your data, by the way
Events
Qualitative AI
The Evolved Group wins the ESOMAR Global Award for Innovation & Technology
20 Aug, 2019

The Evolved Group has won the ESOMAR Global Award for Innovation & Technology for our CEO Garreth’s presentation at the AMSRS conference in August 2019.

The Evolved Group wins the ESOMAR Global Award for Innovation & Technology
Qualitative AI
Customer Experience
Who loves a survey?
11 Jun, 2019

There is an elephant in the insights room. We need to talk about surveys. Has anybody else noticed just how many companies send out customer satisfaction and feedback surveys?

Who loves a survey?
Customer Experience
Employee Experience
How First State Super is improving customer and employee engagement through technology
30 Apr, 2019

When it comes to superannuation funds, First State Super takes a very different approach to member satisfaction and service than most.

How First State Super is improving customer and employee engagement through technology
Customer Experience
Employee Experience
Are CX tech vendors providing adequate support post-platform deployment?
23 Apr, 2019

The biggest theme to emerge in my personal conversations with senior CX practitioners was vendors delivering on their promises of performance.

Are CX tech vendors providing adequate support post-platform deployment?
Quantitative Insights
Data Analytics
An overview of Machine Learning concepts
28 Mar, 2019

The three major branches of machine learning are supervised, unsupervised, and reinforcement learning.

An overview of Machine Learning concepts
Quantitative Insights
Quantitative Insights
Let the conversation begin
28 Feb, 2019

There are often competing demands in market research that involve making trade-offs. The survey duration is a key example of this.

Let the conversation begin
Qualitative AI
Quantitative Insights
Chatbots for market research
6 Dec, 2018

We have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential.

Chatbots for market research
Text Analytics
Qualitative AI
The future of Text Analytics - 2019 and beyond
31 Oct, 2018

We can’t help but try to predict the future, especially when it comes to the application of new technologies.

The future of Text Analytics - 2019 and beyond
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