Qualitative AI, built for modern research
Deep insights at scale, without compromising quality
Understand the emotions and drivers behind every experience with Qual AI.
Meet EVE: Your Qual AI moderator
Qual AI enhances your surveys with EVE, an AI-powered moderator, that transforms how you gather insights. EVE can engage thousands of participants at once through natural, human-like conversations – making it easy to add depth to any project.
Deploy customizable conversations in minutes
Deploy customizable conversations in minutes
- Set up and launch Qual AI conversations in minutes with full flexibility and control
- Choose between fully AI-led conversations or probe and prompt on specific topics of interest
- Create a customized AI moderator to align with your brand
Analyze conversations with integrated AI text analytics
Analyze conversations with integrated AI text analytics
- Turn thousands of open‑ended responses into insight instantly
- Instantly summarize and explore conversations, identifying themes, sentiment, cause and effect, emotionality
- Generate a comprehensive report in seconds: a detailed summary and interactive dashboard that you can export into PowerPoint
Seamlessly integrate qual with quant
Seamlessly integrate qual with quant
- Qual AI conversations can seamlessly be added to any quantitative survey, new or existing, to add depth and context.
- Dashboards in HumanListening bring quant + qual together, so you see the full picture.
Standard EVE
Ideal for short-form qualitative research that complements quantitative surveys or runs at scale on its own.
Built for:
- Researchers looking to understand the “why” behind the “what”
- Quick exploration of attitudes, perceptions, emotions and experiences
EVE Qual Pro
Bringing advanced qualitative techniques like laddering, projective methods, and storytelling into the AI era.
Built for:
- Qualitative researchers that need flexible and customizable Qual AI
- Agencies that want to build their own unique qual methods to differentiate
Two ways to run your Qual AI
Whether you need scalable depth or advanced qualitative rigour, there’s an app for that.
How do they differ?
| Standard EVE | EVE Qual Pro | |
|---|---|---|
| Core Qual AI capabilities, including probing and prompting | ||
| Define topics of interest | ||
| Control number of probes and prompts | ||
| Run projects in almost any language | ||
| Use the laddering method to explore topics before probing | — | |
| Set your moderator’s tone and persona | — | |
| Choose from a library of best-practice qual methodology templates | — | |
| Create & save custom qual methodologies | — |
Why choose Qual AI?
Unlock powerful insights with the HumanListening platform.
Engaging and effective
Short-form Qualitative AI balances people’s limited time with their desire to express themselves in their own words – resulting in richer, more honest responses.
Cost-effective and efficient
Traditional qualitative methods can be slow and expensive. Qual AI delivers speed and scale while preserving insight quality.
Multi-language by design
Engage a broader, more representative audience. To date, we’ve run millions of AI led conversations across 19 languages, ensuring diverse perspectives are heard.
How our customers use Qual AI to make data-driven decisions
With automated reporting and simple deployment, turning feedback into action has never been simpler
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Customer experience
When it comes to experience, customers aren't limited to a pre-formatted survey. Explore what is important to them, bringing topical issues to the forefront.
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Brand & market insights
Go beyond consumers' first response to identify the real reasons for brand preference in your category.
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Product development
Optimize your product concepts, getting the why behind the what - saving you significant time and effort in your NPD process.
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Product testing
Gain a deeper understanding of consumers perceptions of sensory attributes in your product testing.
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Ad testing
Determine whether your message is truly understood, not just noticed.
Security is at our core
HumanListening is the trusted platform used by global brands that demand the highest levels of resilience, robustness and data security.
This business received grant funding from the Austrailian Government through Austrade's Export Marked Development (EMDG) program.
