New feature: Qualitative transcript processing and analysis, now in HumanListening

Our newest product update is designed to take the pain out of one of the most time-consuming parts of qual research: transcript processing and analysis.

Whether you're conducting traditional depth interviews, group discussions, or customer immersions, dealing with transcripts often means a mess of copy-pasting, switching between tools, and manual theming. It’s slow, it’s subjective, and it makes scaling qualitative work feel impossible.

...so, we fixed it.

What’s new?

HumanListening now supports full transcript processing and analysis - all in-platform. You can:

- Import audio or video files directly into HumanListening No more juggling Word docs, spreadsheets, or third-party coding tools.

- Improve consistency across teams and projects Traditional qual analysis often varies by researcher. Our new feature standardizes tagging and reporting, ensuring repeatable, scalable insights across multiple studies, clients, or markets.

- Automate the analysis with Text Auto Reporting Let our AI do the heavy lifting. With practically zero effort, HumanListening generates structured insights - turning hours of manual work into minutes.

Why this matters?

This release is about more than efficiency (though it saves a ton of time). It’s about:

• Removing friction: One platform, no tab-hopping, no wasted effort. -** Making traditional qual more scalable**: More studies, more speed, same high standards.
• Bridging traditional qual and AI: We’re not replacing the human touch - we’re supercharging it.

Built for:

• Insights leaders who need scalable, consistent outputs
• Agencies managing complex qual projects and tight deadlines
• Analysts and project teams who live in transcripts day-to-day

This new feature frees time so you can focus on meaning - not mechanics.

Ready to try it?

If you're already working with us, reach out to your CSM to trial the new tool! If you're new to HumanListening, we’d love to show you what’s possible. Get in touch at sales@humanlistening.com.