- All
- Analytics
- Conversational AI
- Conversational Engagement (AI)
- Customer Experience
- Employee Experience
- General
Creating a Seamless Customer Journey with Conversational AI
Delving into the use of “conversational AI avatars” to underpin company brand values and to create a “survey companion’” with whom employees can build an ongoing relationship of trust.
Why It’s Time to Say Goodbye to Traditional Surveys and Embrace Advanced Feedback Methods
Delving into the use of “conversational AI avatars” to underpin company brand values and to create a “survey companion’” with whom employees can build an ongoing relationship of trust.
How Conversational AI can improve the Customer Experience
The role of the CX professional has never been more critical, and yet many organisations are not maximising their investment in CX. Leverage new technologies in order to generate ROI on CX programs and initiatives.
Consumer Insights Predictions for 2022
2021 saw increases in online qualitative & engagement with customers at mass scale. In 2022, Evolved CEO, Garreth Chandler, foresees an increase in the use of AI from a customer perspective and in the research process.
- General ·
Why should CEOs care about Conversational AI?
Our co-founder and CEO, Garreth Chandler, was recently featured in Andrew Bull’s business podcast Interstellar Business Show. In the episode Garreth gives practical tips to…
- General ·
How insights platforms help ResearchOps accelerate value
ResearchOps is emerging in response to the generic problem of scaling business capability. But, conducting research at scale is extremely difficult.
- General ·
Retained IP in a future AI world – what it is and why it matters
Note: This article first appeared in ESOMAR’s Research World publication. The net present value of market research investment is silently, and profoundly, changing. The Status…
- General ·
The Future of Human Insights
“There is only one purpose of a business: to create a customer” – Peter Drucker Market Research It’s obviously a moving target but the latest…
- General ·
What it means to be ISO27001 Certified
Our journey to become an ISO27001 Information Security Management certified organisation started back in 2014, which was when our (at the time) small business was…
- General ·
Do Super funds have a case of “Keeping up with the Jones'”?
When we consider the adoption of technology, we typically categorise people, or companies, as: Fast Followers Within each of the above cohorts, there’s a subgroup…
Meaningful engagement – what is it and why does it matter?
Meaningful engagement means giving people a voice and providing organisations with a window into the hearts and minds of their employees, customers and prospective customers. Meaningful engagement has become our mantra and it is powered by EVE and Conversational AI.
3 ways to achieve impact from your Customer Experience (CX)
As I have discussed previously, the experience of a service or product is the basis on which judgements are made about future purchase. Positive customer…
Digging Deep – Customer Experience and NDIS
The rollout of the NDIS scheme was completed for all locations across Australia in 2020. As the scheme becomes embedded and participants gain more experience,…
Data science as a creative art
Some years ago, when the Earth was new, I did some work with a global data provider that wanted to look at how their clients…
How Conversational AI delivers 275% more feedback from customers & employees
When we created Conversational AI, it was because, as a team, we felt that the basic format of a survey has serious limitations. The survey ‘container’ at worst, puts constraints on people’s…
IaaS – Insights as a Service
Having spent a few decades in the Human Centered Design / Research Consulting / Design Thinking realm, I have become a bit of an advocate…
Brand as bot
Consumer Brand Relationships A true relationship between a consumer and a brand forms from the alignment of values, expressed in a promise, resulting in desire, and manifested in purchase. We measure brand relationships in various ways. So far, so…
Superannuation – Head vs Heart
A pervasive measure in the Superannuation industry is the Net Promoter Score (NPS). For this reason, The Evolved Group started tracking NPS across a national sample…
- General ·
Facing 2030: The Future of Market Research
A great deal has changed in the research indutry over the past decade. So what's on the horizon for the world of market research in the next ten years? See my predictions below.
Introducing "Action Connect": Taking effective action on feedback
Taking action in response to feedback is critical to protect the ongoing viability of your feedback program, as well as to foster ongoing engagement between your organisation and its employees or customers.
- General ·
Our CEO, Garreth Chandler, to speak at AMSRS 2020 National Conference – “Facing 2030”
We're super excited for our Founder and CEO, Garreth Chandler, to speak at the AMSRS 2020 National Conference tomorrow, August 5th, at 12pm.
Enhancing your customer experience strategy
Customer experience strategies are constantly evolving as COVID-19 changes the way we do business. Let’s examine what strategies can be implemented to prosper in a post-pandemic world.
You cannot have a relationship with a survey
Delving into the use of “conversational AI avatars” to underpin company brand values and to create a “survey companion’” with whom employees can build an ongoing relationship of trust.
Rapidly changing work environments demand dynamic systems
The world has changed in the face of the COVID19 pandemic and employees are quickly adapting to the new normal, working remotely.
Are your online feedback channels accessible to everyone? Here are 7 things to check.
A common tip for survey development is to make sure questions are written plain and simply at a 4th-grade reading level.
- General ·
That’s your data, by the way
Do you know how your personal data is being managed by organisations? In this post we explore the balancing security, privacy and consent for data use.
- General ·
The Evolved Group wins the ESOMAR Global Award for Innovation & Technology
The Evolved Group has won the ESOMAR Global Award for Innovation & Technology for our CEO Garreth’s presentation at the AMSRS conference in August 2019.
Who loves a survey?
There is an elephant in the insights room. We need to talk about surveys. Has anybody else noticed just how many companies send out customer satisfaction and feedback surveys?
- General ·
How First State Super is improving customer and employee engagement through technology
When it comes to superannuation funds, First State Super takes a very different approach to member satisfaction and service than most.
Are CX tech vendors providing adequate support post-platform deployment?
The biggest theme to emerge in my personal conversations with senior CX practitioners was vendors delivering on their promises of performance.
An overview of Machine Learning concepts
The three major branches of machine learning are supervised, unsupervised, and reinforcement learning.
Let the conversation begin
There are often competing demands in market research that involve making trade-offs. The survey duration is a key example of this.
Chatbots for market research
We have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential.
The future of Text Analytics – 2019 and beyond
We can’t help but try to predict the future, especially when it comes to the application of new technologies.
- General ·
How to protect customer data?
A relevant issue for organisations in 2018 will likely be remembered as a big moment in the world of customer privacy and data protection.
All articles loaded
No more articles to load
