Qualitative research at scale, powered by Conversational AI
A meaningful, engaging survey experience forges a relationship with your consumers and delivers more than 5x the feedback of traditional open ended questions.
What is Conversational AI?
Conversational AI is a set of machine learning technologies, including Natural Language Processing that enables human-like interactions with consumers.
For those of us in the market research industry, Conversational AI is used to replace or augment traditional surveys, allowing respondents to engage with an inquisitive feedback companion using two-way conversation.
EVE, our Conversational AI companion is built into the Human Listening™ platform, allowing you to have a meaningful engagement with your consumers.
How our customers use Conversational AI to make data-driven decisions:
Conversational AI - it's your IP
Instead of all customers getting the exact same set of questions no matter what concerns their answers raise, EVE analyses each individual answer given, and adapts the next question based on keywords found. EVE can be trained to focus on topics of interest with different routines to prompt and explore unexpected topics.
Over time, EVE’s Learning Loops improve the underlying models, suggesting new topics mentioned by your consumers, creating an IP asset that will set you apart from competitors – whether it be an FMCG sensory model, financial services CX model or an employer branding model, Conversational AI is your path to increased customer loyalty.