Zenith is a media agency focused on ROI that blends data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow their clients’ businesses. They are experts in communications planning, media planning, value optimisation, technology, and data & analytics. With clients such as Honda, ALDI and Disney, Zenith are well-versed in delivering profitable top-line growth for businesses of any size.
To make informed communications and media planning decisions, Zenith regularly conducts research for its clients. Rather than working with vendors on various insights platforms, Zenith needed a powerful platform that would allow it to run its own research projects, end-to-end. This would facilitate quicker turnaround of research projects, the ability to conduct research in-house, faster actioning of results, and in turn, more satisfied clients.
Our Human Listening™ platform was deployed, enabling Zenith to script and run its own surveys, product test, and conduct pre and post campaign analyses. With training and continuous support from the Human Listening™ team, Zenith was seamlessly able to get up and running on the platform to run their own research projects, saving time and money.
Zenith now uses Human Listening™ as a self-serve tool, running up to 50 surveys per year. The tools available in the Human Listening™ platform make it easy for Zenith to regularly create and launch surveys, analyse results, and display results via dynamic dashboards, ultimately helping make more informed decisions for its clients. Human Listening™ has enabled Zenith to run more effective and efficient client projects, as well as reduce research costs and project timelines.
Human Listening has all of the tools we need to easily create and run our own insights programs. The flexibility of being able to set up our own surveys whenever we like has been game changing! Not only is the platform very user-friendly, but the team always provide the best support and advice.
To date more than 30 million surveys have been created using Human Listening™. It is the trusted platform used by local and global brands that demand the highest levels of resilience, robustness and data security.