The only global ad-testing solution that gives you an holistic view of the creative impact of your ads and how to optimise them.

add+impact® combines effectiveness benchmarks and diagnostic measures to provide certainty to clearly identify areas for optimisation.

Luma’s solution brings together the right data, expertise and awesome client service, giving the full picture of the creative impact of your advertising.

add+impact® and its validated benchmarks predict the effectiveness of creative by understanding how it makes people feel.


It enables you to make informed decisions by providing human insights, not just how many people saw, liked or clicked.


Our partnership with Luma sees add+impact® delivered via the HumanListening platform.  


Templated, configurable surveys, qual at scale via EVE our Conversational AI companion, all the way through to dashboard reporting.  It’s the only ad testing solution you’ll ever need!

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