2021 saw increases in online qualitative & engagement with customers at mass scale. In 2022, Evolved CEO, Garreth Chandler, foresees an increase in the use of AI from a customer perspective and in the research process.
Our co-founder and CEO, Garreth Chandler, was recently featured in Andrew Bull’s business podcast Interstellar Business Show. In the episode Garreth gives practical tips to CEOs about implementing Conversational AI to deliver customer and employee insights to brands. Here’s what’s covered in the episode:
ResearchOps is emerging in response to the generic problem of scaling business capability. But, conducting research at scale is extremely difficult.
Note: This article first appeared in ESOMAR’s Research World publication. The net present value of market research investment is silently, and profoundly, changing. The Status Quo Market research has existed as an industry since the 1920s. Over the last 100 years, there have been many innovations. For most of that time, however, the intellectual property …
Retained IP in a future AI world – what it is and why it matters Read More »
“There is only one purpose of a business: to create a customer” – Peter Drucker Market Research It’s obviously a moving target but the latest projections value the global market research sector at about US $74 Billion, to reach $83 Billion by 2023. Massive agencies have grown up around offering a myriad of services related …
Our journey to become an ISO27001 Information Security Management certified organisation started back in 2014, which was when our (at the time) small business was handed a stack of paperwork by a client, asking to complete it yesterday. At that moment I had absolutely no idea what ISO27001 was for, why would I care about …
When we consider the adoption of technology, we typically categorise people, or companies, as: Fast Followers Within each of the above cohorts, there’s a subgroup eagerly watching the adopters before them, referred to as “Fast Followers”. They don’t want to be the guinea pig within their sector or vertical, rather the benefactor should the adopters …
Do Super funds have a case of “Keeping up with the Jones’”? Read More »
Some years ago, when the Earth was new, I did some work with a global data provider that wanted to look at how their clients used their tools and shared knowledge across departments. We mapped how information flowed through organizations like media companies, manufacturers and retailers. It was a pretty big study by ethnographic standards. …
A pervasive measure in the Superannuation industry is the Net Promoter Score (NPS). For this reason, The Evolved Group started tracking NPS across a national sample of Australians this year. We will be publishing findings regularly during the year e.g. key trending themes and benchmarks. With our Conversational AI technology as well as our Superfund Listening product, we …
A great deal has changed in the research indutry over the past decade. So what’s on the horizon for the world of market research in the next ten years? See my predictions below.
We’re super excited for our Founder and CEO, Garreth Chandler, to speak at the AMSRS 2020 National Conference tomorrow, August 5th, at 12pm.
A common tip for survey development is to make sure questions are written plain and simply at a 4th-grade reading level.
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To date more than 30 million surveys have been created using Human Listening™. It is the trusted platform used by local and global brands that demand the highest levels of resilience, robustness and data security.