General

Retained IP in a future AI world – what it is and why it matters

Note: This article first appeared in ESOMAR’s Research World publication. The net present value of market research investment is silently, and profoundly, changing. The Status Quo Market research has existed as an industry since the 1920s. Over the last 100 years, there have been many innovations. For most of that time, however, the intellectual property …

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Do Super funds have a case of “Keeping up with the Jones'”?

When we consider the adoption of technology, we typically categorise people, or companies, as: Fast Followers Within each of the above cohorts, there’s a subgroup eagerly watching the adopters before them, referred to as “Fast Followers”. They don’t want to be the guinea pig within their sector or vertical, rather the benefactor should the adopters …

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Superannuation – Head vs Heart

A pervasive measure in the Superannuation industry is the Net Promoter Score (NPS). For this reason, The Evolved Group started tracking NPS across a national sample of Australians this year. We will be publishing findings regularly during the year e.g. key trending themes and benchmarks. With our Conversational AI technology as well as our Superfund Listening product, we …

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