Ric Edinberg

Ric is the US President of The Evolved Group. Ric is passionate about re-thinking the familiar and reshaping it through innovation.

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Retained IP in a future AI world – what it is and why it matters

Note: This article first appeared in ESOMAR’s Research World publication. The net present value of market research investment is silently, and profoundly, changing. The Status Quo Market research has existed as an industry since the 1920s. Over the last 100 years, there have been many innovations. For most of that time, however, the intellectual property …

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