How insights platforms help ResearchOps accelerate value
ResearchOps is emerging in response to the generic problem of scaling business capability. But, conducting research at scale is extremely difficult.
Retained IP in a future AI world – what it is and why it matters
Note: This article first appeared in ESOMAR’s Research World publication. The net present value of market research investment is silently, and profoundly, changing. The Status Quo Market research has existed as an industry since the 1920s. Over the last 100 years, there have been many innovations. For most of that time, however, the intellectual property …
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The Future of Human Insights
“There is only one purpose of a business: to create a customer” – Peter Drucker Market Research It’s obviously a moving target but the latest projections value the global market research sector at about US $74 Billion, to reach $83 Billion by 2023. Massive agencies have grown up around offering a myriad of services related …
Data science as a creative art
Some years ago, when the Earth was new, I did some work with a global data provider that wanted to look at how their clients used their tools and shared knowledge across departments. We mapped how information flowed through organizations like media companies, manufacturers and retailers. It was a pretty big study by ethnographic standards. …
IaaS – Insights as a Service
Having spent a few decades in the Human Centered Design / Research Consulting / Design Thinking realm, I have become a bit of an advocate for high touch, in-person ethnographic methods to derive insights and build relevant solutions based on those insights. Never did I anticipate the day it would be possible to replicate the …
