How insights platforms help ResearchOps accelerate value
ResearchOps is emerging in response to the generic problem of scaling business capability. But, conducting research at scale is extremely difficult.
Retained IP in a future AI world – what it is and why it matters
Note: This article first appeared in ESOMAR’s Research World publication. The net present value of market research investment is silently, and profoundly, changing. The Status…
The Future of Human Insights
“There is only one purpose of a business: to create a customer” – Peter Drucker Market Research It’s obviously a moving target but the latest…
Data science as a creative art
Some years ago, when the Earth was new, I did some work with a global data provider that wanted to look at how their clients…
IaaS – Insights as a Service
Having spent a few decades in the Human Centered Design / Research Consulting / Design Thinking realm, I have become a bit of an advocate…
