Garreth is the Founder and CEO of The Evolved Group. Garreth’s passions are technology, buyer behaviour and organisational theory.
2021 saw increases in online qualitative & engagement with customers at mass scale. In 2022, Evolved CEO, Garreth Chandler, foresees an increase in the use of AI from a customer perspective and in the research process.
Our co-founder and CEO, Garreth Chandler, was recently featured in Andrew Bull’s business podcast Interstellar Business Show. In the episode Garreth gives practical tips to CEOs about implementing Conversational AI to deliver customer and employee insights to brands. Here’s what’s covered in the episode:
Meaningful engagement means giving people a voice and providing organisations with a window into the hearts and minds of their employees, customers and prospective customers. Meaningful engagement has become our mantra and it is powered by EVE and Conversational AI.
As I have discussed previously, the experience of a service or product is the basis on which judgements are made about future purchase. Positive customer experiences drive future loyalty, while negative customer experiences lead to dissatisfaction and defection. Unpacking this further, there are three key areas where a great CX program can impact your business. …
3 ways to achieve impact from your Customer Experience (CX) Read More »
When we created Conversational AI, it was because, as a team, we felt that the basic format of a survey has serious limitations. The survey ‘container’ at worst, puts constraints on people’s ability to share their thoughts in a way that is important to them. Even when done well, it is not conducive to encouraging them to share their thoughts and feelings …
How Conversational AI delivers 275% more feedback from customers & employees Read More »
Consumer Brand Relationships A true relationship between a consumer and a brand forms from the alignment of values, expressed in a promise, resulting in desire, and manifested in purchase. We measure brand relationships in various ways. So far, so good. Tell us what you know Data access is (rightly) becoming more regulated and controlled. This means brands face a future where they may lose access to data about their customers or be forced to rent access to customer …
A pervasive measure in the Superannuation industry is the Net Promoter Score (NPS). For this reason, The Evolved Group started tracking NPS across a national sample of Australians this year. We will be publishing findings regularly during the year e.g. key trending themes and benchmarks. With our Conversational AI technology as well as our Superfund Listening product, we …
A great deal has changed in the research indutry over the past decade. So what’s on the horizon for the world of market research in the next ten years? See my predictions below.
Customer experience strategies are constantly evolving as COVID-19 changes the way we do business. Let’s examine what strategies can be implemented to prosper in a post-pandemic world.
The Evolved Group has won the ESOMAR Global Award for Innovation & Technology for our CEO Garreth’s presentation at the AMSRS conference in August 2019.
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To date more than 30 million surveys have been created using Human Listening™. It is the trusted platform used by local and global brands that demand the highest levels of resilience, robustness and data security.